Roedean Library
CBG is currently on site completing the refurbishment work at Roedean School. This is our second project at Roedean School. CBG have previously successfully delivered the refurbishment of Lawrence House. This project involves the complete refurbishment of the library to create new learning and circulation space. Externally the project includes window replacement to the South, East and West Elevations and stonework repair and restoration to the façade. The works are being completed during the summer recess period, however the school will remain operational with both summer pupils and staff.
KIP: The Power Of Email Marketing
Find out what email marketing is, why you should be doing it and how you can implement it into your marketing strategy. Welcome to our new blog post series called, ‘Knowledge Is Power’ or ‘KIP’ for short. In this series we’re going to be diving deeper into different marketing topics, helping you to strengthen your knowledge of them and understand how you can start implementing this into your business. The more you know about how to market your business, the more it will help to ultimately grow your business. For our first post in the series, we’re looking at email marketing and the things that can be achieved when a business implements it in the right way. It’s a marketing technique that business owners often want to start doing, but they’re not sure where to start or what they really want to achieve with it. If this is you, we hope that this article is of use and that you find you can start using this amazing marketing tool within your business. What is email marketing? We’ll start from the beginning. Email marketing is a marketing technique which involves an organisation sending out a commercial message to a group of people over email. The great thing about email marketing is it doesn’t have to be a ‘hard sell’ tactic and can instead focus on building a relationship with the organisation’s target consumers. Just like other forms of digital marketing, email marketing allows the organisation to not only send out marketing communication but measure it too. So that over time campaigns can become more intuitive to the audience and more effective at achieving the goal they were set out to. The benefits of email marketing Email marketing can support any stage of the consumer journey and can help organisations achieve their marketing goals. Here’s a few key benefits a good email marketing strategy can bring to your business: Build relationships with existing customers Marketing isn’t just about acquiring new customers, it’s also about nurturing the relationship between the business and existing customers. This makes sure that they continue to see the business positively and, in turn, gives you repeat business or new customers through recommendations. Sending out regular emails to your existing customers increases the touch points they have with your business. This strengthens the relationship the two parties have and increases customer advocacy. What is customer advocacy? Customer advocacy refers to the final stage of the loyalty ladder, a concept developed by marketing theorist, Adrian Payne. The concept outlines the stages a consumer goes through to become an advocate of a brand. Meaning that they actively recommend your product or service to people and speak well of the company. A very powerful asset when growing your brand. Get customer feedback The only way to build customer relationships is to understand what your customers want and email marketing can help you do that. Through sending online surveys via email, you can gain good insight into a huge variety of things: Having these insights is invaluable and will help you to improve your future marketing efforts as well as your products or services. It can also work really well with customer nurture – how many times have you received an email that looks like this: Not only is an email like that a post-purchase touch point, it’s also an opportunity to gain customer insight. Send very specific content to target audiences While customer segmentation is possible in all marketing techniques, email marketing platforms like Hubspot make it really easy to segment your audience. Which is separating your contacts into lists based on different factors. For example; have they only just made their first purchase with you or have they been loyal for over two years? By segmenting your audience, you’re able to send very specific content to each segment. Making it relevant to them and increasing the campaign’s effectiveness as it’s much more likely to resonate with the audience. There’s no point in sending a ‘thank you for your first purchase’ email to a customer who has been loyal to you for years. In fact, it could harm your relationship with the loyal customer if you did so. Instead, why not offer your loyal customers a special discount to thank them for their loyalty? Which is possible to do with the correct segmentation Automate the nurture cycle One of the problems businesses face is not having enough time to maximise the benefits we’ve listed above. But, when used properly, an email marketing platform like Hubspot allows businesses to automate emails. So keeping on top of it doesn’t become time-consuming. Send out welcome emails, thank yous and even reminders to consumers automatically to make sure you hit all the right touchpoints and ultimately grow your business. How to implement email marketing into your marketing strategy Thousands of businesses are already harnessing the power of email marketing and using it as part of their marketing strategy, but it can be hard to know where to start. So here’s a step by step to give you some pointers. Although we would recommend getting a professional on board to guide you to making the most of your email marketing. Once you start using email marketing in your marketing strategy, you’ll start reaping the benefits we spoke about. As we said earlier, it can be beneficial to get an expert on board, not to take over your email marketing but help guide you in the right direction. When you’re ready to start using email marketing within your organisation, we recommend using Hubspot. As a very user friendly platform, it’s easy to get to grips with it – it has lots of fab free resources too! You can sign up for Hubspot here:
Tontine Street
We were appointed by The Roger De Haan Charitable Trust to undertake works at 3-7 Tontine Street & 77-79 The Old High Street, Folkestone. The project involved the complete refurbishment of the retail space and creation of residential dwellings above. The ground floor was refurbished and improved in order to provide a retail space. The upper floors were converted into residential accommodation, with the addition of a striking new glazed third floor which has greatly enhanced the overall look of the building. The overall impression has been to create an exciting new gateway into the Creative Quarter area of Folkestone.
Portslade
CBG undertook this complex redevelopment project in Portslade to convert an existing commercial / industrial building into 6 new flats. The project was a full design and build, designed by local Architect, Mohsin Cooper. The flats are contemporary in their design and finishes and incorporated some interesting structural features of the building as well as some quirky details influenced by the industrial nature of the local area adjacent to Shoreham harbour. The flats were both with 3 no 2 beds and 3 no 1 beds.
Poets Mews
CBG were appointed by Clarke Developments to build 4 new build townhouses in a mews near Hove station, under a design and build form of contract. Heating and hot water was via air-source heat pumps to ensure the new houses were both efficient & sustainable. The houses were 38% more energy efficient than the requirements of Part L of the Building regs. The houses were modern in design and provided a study room space to compliment the change in culture to home working during the pandemic. Construction commenced in Spring 2021 and completed in Spring 2022.
Mead Farm
Working for a private client, CBG successfully delivered the new build residential project of Mead Farm, carried out under a JCT Design & Build form of contract. The project included the demolition of an existing bungalow and the subsequent new build of an imposing 2,524 square feet chalet-style, 4-bedroom house. The house was built on a 2 acre plot, in one of the South’s most desirable village locations. The project included an impressive master bedroom suite with dressing room, a spacious, open-plan kitchen, dining and family area with double doors onto the grounds, a large sitting room, study and stunning reception hall. Outside, a 3 bay timber framed car barn and a garden store complete the plan. To maximise sustainability the house benefits from ground source heat pumps.
Adult Day Care Centres
CBG successfully undertook these major healthcare refurbishment works for West Sussex County Council at two sites under one contract. The works took place at the Chestnuts Centre in Bognor Regis and the Judith Adams Centre in Chichester. Both centres provide day care facilities for adults with special needs in the community, so the works were designed with specialist access and facilities in order to meet the particular needs of the users. Works included minor remodelling to create new kitchens, toilets and a multi-use space. New flooring and ceilings were installed, and a full decoration package carried out. New services were installed including a fire alarm, intruder alarm and access control system. Existing doors and windows were replaced. Hard landscaping works were completed to provide new walkways and parking.
Sompting Primary School
Working for West Sussex County Council we completed the summer refurbishment works at Sompting Primary School. The works involved the dismantling of the existing modular classroom at St Nicholas and St Mary’s CE Primary School in Shoreham, and it’s relocation and re-assembly at Sompting Village Primary School. The scope of works included the isolation and disconnection of existing services to the temporary unit at St Nicholas and St Mary’s, and it’s dismantling & removal. Groundworks and drainage at Sompting School were completed in preparation for installation of the temporary double classroom on the hard play area. The classroom unit was then re-assembled on site at Sompting. New M&E service connections were installed from the main school building to include surface water, foul water and ITC. Hard and soft landscaping was carried out creating new walkways and relocation of the existing pond.
Sackville School
Sackville School is one of the largest schools in West Sussex with over 1600 pupils. This is the second project CBG have undertaken at the School, having successfully delivered the re-cladding and re-roofing of three teaching blocks, completed during the height of the Covid restrictions This project involved the refurbishment and remodelling of the school’s year 7 & 8 toilets to form a combined, gender neutral ‘SuperLoo’. Minor demolition and remodelling works were carried out, with a full decoration package and services installation. These works were carried out concurrently with the replacement of the windows and cladding to the South-East exterior with a new aluminium window/cladding system.
Queen Elizabeth II School
The QEII Jubilee Special School QEII School is a maintained local authority school for pupils aged between 4 – 19 years of age, with severe and profound learning difficulties. Working in such unique surroundings required meticulous logistics planning to ensure there was no disruption to the day-to-day activities of the pupils. This project involved remodelling and refurbishment of four existing areas. Minor remodelling works were carried out to create a new library and breakout space. The existing changing room was completely remodelled to form new toilet and changing facilities. A new permanent hygiene room was installed with specialist sanitary-ware and a full coverage hoist. A new sensory, immersive space was created and a trampoline installed with perimeter matting to form a Rebound Therapy Room.